LONDONDERRY — The businesses that are located at Apple Tree Mall will be in the spotlight after zoning officials approved a plan to place specialized banners at the plaza area of Orchard View Drive.
At a meeting on June 17, Zoning Board members unanimously approved a variance request to place 24 fabric banners on poles in the parking lot of the mall.
Kathy Franson of Vernet Properties spoke to represent the plan and owner/applicant Vernco Apple LLC. She told the board the banners would add more visibility to businesses and their locations within the mall area.
The 194,214-square-foot retail/shopping plaza on 20 acres was purchased in 2018 by New England developer George Vernet, manager of Vernco Apple LLC. The mall is currently anchored by Shaw's supermarket on one end with various businesses located there including Xtreme Craze, Coffeeberries, Richter Jewelers, and Curves fitness facility. Lucciano's restaurant also relocated to the Apple Tree Mall last year.
A new Planet Fitness facility is also planning to open there.
Franson said the mall is seeing new life and a "rebirth" of vitality thanks to the many improvements and financial support put into the plaza.
"It was quite a bit of money to bring this back to life," Franson said.
She said by having the banners with business names on the poles, several businesses that are located in spots in the mall where visibility from Orchard View Drive and beyond is a problem, it will boost the look of the property and support those businesses at the same time.
In other Zoning Board decisions:
— Officials approved a variance request by Russel and Denise Hartley to construct a garage/accessory dwelling unit at 2 Tokanel Drive that would encroach 22 feet into the 40-foot setback.
— A variance was approved to allow a 6-foot fence to be located 38 feet into the 40-foot setback area at a property at 2 Tanager Way. The owner/applicant was Seth McMinis.
— Officials granted a special exception to Tiffany Smith for a home occupation to operate a hair studio/salon at 534 Mammoth Road. Smith said her business would operate safely as per all coronavirus guidelines put down by the state.