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Londonderry

June 13, 2013

Londonderry officials mull sign rules

LONDONDERRY — A-frame style signs have been up for discussion.

A sign ordinance revision allowing A-frame, sandwich-style signs in front of businesses at plazas and malls was approved by the Planning Board and will head to the Town Council for final approval.

The revision would allow businesses to place those types of signs in front of their stores in a multi-tenant space, no farther than 6 feet from the front of the business.

Town planner Cynthia May said those signs could help local businesses attract more customers with more visible advertisements right on the sidewalk.

Resident and local business owner Kathy Wagner helped spearhead the sign amendment, saying it was important to help support local businesses and this would be a simple way to help.

“The business community really needs that,” she said. “This is a step in the right direction.”

Resident Ann Chiampa questioned the locations of this type of sign, saying some businesses may place the A-frame board too close to the building. That could impede pedestrian traffic or those needing a wheelchair.

“There also might be little cafe chairs and tables,” Chiampa said. “A lot of people aren’t as gracious (as others) for making those allowances for the handicapped.”

She suggested making sure businesses were aware of the best locations to place a sign so as not to impede anyone’s walking space.

Wagner said this one small change is only the “tip of the iceberg” when it comes to what’s allowed or not in the town’s sign rules.

She said more discussion might be needed to go over the entire ordinance.

“The ordinance really needs to be opened up,” she said, “get it all condensed, so it’s one cohesive ordinance.”

Planners approved the sign amendment and will send it off to Town Council for final approval.

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