LONDONDERRY — All that glitters for Paul Richter is not always gold.
The Londonderry jewelry designer might also create a one-of-a- kind tourmaline setting or unique diamond setting for that special occasion.
Richter, goldsmith and designer at Richter’s Jewelry and Design Studio on Orchard View Drive, earned an honorable mention on InStore magazine’s “America’s Coolest Store” list for 2012.
InStore magazine features information on the retail jewelry industry. The Londonderry store was the only one in New Hampshire to make the list.
Richter is an award-winning jewelry designer, making the award cut in design competitions for his past gem creations.
Paul and Amy Richter opened their jewelry store in Londonderry at the Apple Tree Mall on Orchard View Drive 20 years ago and relocated to a new location across the plaza in November 2011.
The new studio shows original design concepts produced by the owners themselves, including a comfortable space where customers can feel at home.
Paul Richter’s journey into jewelry began as a high school student growing up near Pittsburgh, Pa. He applied for a job at a local jewelry store after leaving a job in a shoe store.
“I was changing watch straps and a few batteries,” he said. “That’s when I decided I liked jewelry.”
As years went by, he learned the jewelry trade and worked side by side many experts in the field, absorbing information and honing his talents as a craftsman, goldsmith, restoration and repair expert, and designer.
Much of what he sells in his Londonderry store are original designs and creations. The store offers many unique ways to craft a personal piece of jewelry from individual stones in various cuts to individualized ways to make it special.
Richter has won numerous awards for his jewelry designs including honors for his pieces in New England Jewelers Association contests. His store was named one of America’s top jewelers by National Jewelry Magazine and The Jewelers of America.