LONDONDERRY — Jennifer Bassler and Matt Morin are in the doghouse for a very good reason.
The Derry couple are the owners of the Lazy Dog Beer Shoppe on Buttrick Road, a business that has been open only a few months, but is giving area beer enthusiasts a chance to try many different types of unique craft beers and ales.
They share their space with their rescued pit bull, Honey, a 50-pound regular at the shop, greeting customers and acting as part dog, part business ambassador for her owners’ new venture.
The store is located in the space formerly known as Barb’s Beer Emporium. When the couple decided to open their own business, the location and opportunity were there.
Morin said they added their own touches to the space. They wanted to honor their own “lazy” dog Honey, who is known to enjoy many naps in her special spot near the front of the store.
She spends several days a week at the store.
“The name actually came from her being a lazy dog,” Morin said.
He built a crooked doghouse entryway to the store’s cooler cave area to help honor his canine sidekick.
“People come to see her,” Morin said. “They call us, they want to bring in the kids.”
The Lazy Dog Shoppe joins a list of local beer-focused businesses, including Londonderry’s 603 Brewery and Kelsen Brewery in Derry. Morin stocks his shelves with many local beers and wines, along with about 600 other beers. Customers can create their own six-packs.
“And there is no Budweiser here,” Morin said.
He was working long hours and driving many miles each day to a job in Massachusetts. He said he knew the time was right to make the move to own his own business.
“We both wanted to something different,” he said. “Now, I don’t mind going to work; I don’t worry like I used to.”