DerryNews.com, Derry, New Hampshire

Derry

November 15, 2012

Marketing students learn real-life skills

DERRY — Students in Pinkerton Academy’s business and marketing club DECA are hoping they can fill in more of their ranks with those whoenjoy doing good things and learning about the real world.

DECA, Distributive Education Clubs of America, is a high school outlet for business and marketing students.

Pinkerton’s DECA chapter is about 70 members strong, but all this month the group is working on making its numbers grow.

All through November students are working on special projects and missions to bring awareness to the club.

Events include a canned food drive to benefit the Derry Community Fund, a Responsible Digital Citizenship Campaign and last weekend’s Bill Cofrin/Ralph VanNostrand Benefit 5K Walk/Run to support scholarship funds.

Both Cofrin and VanNostrand were Pinkerton teachers who died this year. Many school groups and sports teams have planned fundraisers to support the scholarships.

DECA members also manage Pinkerton’s school store, Campus Corner, a real-life retail space at the school where students work and learn the ropes of running a real store from purchasing items to how to display merchandise.

The store opened on campus in the 1980s, selling candy bars and a few Pinkerton items. Now it’s grown to be a fully stocked business with many products and a staff of young entrepreneurs.

Campus Corner has also expanded into a satellite location at the school’s newest freshman Academy Building.

Pinkerton senior Ben Raymond said he joined DECA to learn about real life experiences in business

“First, my friends got me to join,” he said. “There are now so many opportunities. I’ve learned to love the club.”

Not only do DECA students work hard on campus to learn about real life business ventures, they also score big at state and national competitions.

New members are welcome.

DECA member Aaron Wallack produced an overview video to help get new students interested. The film is available on the Pinkerton website.

“We’re working hard to spread the message,” DECA advisor and business teacher Jen Scheffer said.

DECA hosts special Campus Corner holiday hours Dec. 11, 12 and 13 from 5:30 to 7:30 p.m.

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