At 603 Brewery, they only are selling 22-ounce bottles. Kelsen Brewing also is planning to sell 22-ounce bottles. Border Brew Supply sells 64-ounce growlers.
Hewes said their target audience ranges from 30 to 50 years old.
“In your early 20s, people are still getting out of college and drinking Keystone Light,” he said. “This is somewhat of an acquired taste and we’re selling it at premium price.”
In Londonderry, 603 Brewery has five beers. Four of the beers are pale ales, one an amber ale. The 22-ounce beer costs between $8 to $10.
At Kelsen, Olsen’s 22-ounce beer will likely cost $7.
“We have a Derry ale in the works,” he said. “Derry residents will have a beer they can associate with and call their own.”